Tyler Schaefer, Author at Green Ink Marketing
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Author: Tyler Schaefer

The North Face vs Wikipedia “Collaboration” for free… unless you count their reputation. When we did a series of articles last year showcasing brands that had honest reputations we could have easily included “The North Face”. They have long been known as a brand that stood by...

Nike’s Kaepernick “Gamble” Risky business, or playing the long game?   As a San Francisco 49ers fan I took special interest in Nike’s latest sensational headlines. If you missed it, the athletic apparel giant has made Colin Kaepernick the face of their latest “Just Do It” campaign....

In this series of articles, we have been covering companies that have done a great job of balancing core values with expanding their business. It is our theory that beyond the great products these companies create, their authenticity and efforts to improve the world have...

To continue our series on brands that have found success through being authentic we will take a look at greek yogurt company Chobani. While Patagonia is finding success as an environmental champion, Chobani’s authenticity is rooted in human rights. Chobani (Don’t Forget Your Roots) Good brands...

With the increased influence of the Millennial generation in the consumer market companies are having to change the way that they do business. Increasingly brands are being judged through a more human lens. How honest a company is, or how much it gives back to...

The increased influence of the millennial generation has led to changes in the way companies brand themselves. Old staples such as low price, availability and ad exposure are becoming less successful. Companies that have embraced social consciousness are doing the best in this changing climate. This...

Dunkin' Donuts and Starbucks are two of the leading coffee chains in the country. Their current brand identities are so different however that they aren’t really direct competition with one another. At least that’s what you’d think… both companies have been featured in the news...

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